Ale Visconti

Head of Storytelling / Founding Marketing Manager
Buenos Aires, AR.

About

Strategic marketing leader specializing in financial services and fintech storytelling. With experience leading community, brand, and narrative strategy—from early-stage startups to established creative agencies—Ale blends creative direction, digital marketing, and brand communications to humanize finance and engage communities across the Americas.

Work

UglyCash (BestFriend Finance)
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Head of Storytelling & Founding Marketing Manager

San Francisco, California, US

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Summary

Leading brand narrative, storytelling strategy, and marketing foundations for UglyCash (operating as BestFriend Finance), a fintech startup in financial services.

Highlights

Built storytelling framework for fintech brand launch

Aligned brand narrative with investment community and users

Reserve (Reserve Protocol)
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Head of Community

Oakland, California, US

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Summary

Directed community engagement and growth at Reserve, a financial services protocol and fintech platform.

Highlights

Scaled online community and user engagement

Managed brand presence across crypto and fintech spaces

Selva by Aleph (SocialSnack)
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Brand Strategy Lead & Growth Hacking

Buenos Aires, Buenos Aires, Argentina

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Summary

Led brand strategy and growth hacking initiatives in a regional marketing agency.

Highlights

Developed brand strategies for digital campaigns

Executed creative growth experiments across Latin American markets

Agencia Pedro Juan y Diego
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Head of Digital

Vitacura, Santiago Metropolitan, Santiago Metropolitan, Chile

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Summary

Oversaw digital marketing and strategy for advertising agency in Chile.

Highlights

Led digital transformation initiatives

Managed teams delivering social media and digital campaigns

Circus Marketing (MediaMonks)
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Digital Strategist

Juárez, Mexico City, Mexico City, Mexico

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Summary

Developed digital strategy for clients in Mexico City market.

Highlights

Created integrated digital campaigns

Helped set vision for digital-first storytelling

Leo Burnett
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Content Manager

Chicago, Illinois, US

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Summary

Managed content development and marketing initiatives at a global advertising agency.

Highlights

Produced content campaigns across digital and traditional channels

Developed engaging narratives aligned with brand marketing goals

Ligier (Freelance)
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Social Media Manager (Freelance)

Buenos Aires, Buenos Aires, Argentina

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Summary

Managed social media strategy and execution for wine retail brand in Buenos Aires.

Highlights

Elevated brand presence via social channels

Drove engagement through storytelling and messaging

Madero Tango
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Community Manager & Copywriter

Buenos Aires, Buenos Aires, Argentina

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Summary

Created community content and copy for hospitality brand in Buenos Aires.

Highlights

Wrote and curated messaging to engage local audiences

Built online presence through storytelling

Eje Publicitaria S.A.
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Copywriter

Buenos Aires, Buenos Aires, Argentina

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Summary

Developed marketing copy and creative messaging for agency clients.

Highlights

Crafted persuasive copy across media

Supported brand messaging and campaign development

Education

Digital House
Buenos Aires, Buenos Aires, Argentina

Certificate

Marketing

Universidad de Morón
Morón, Buenos Aires, Argentina

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Bachelor's

Advertising

Skills

Storytelling & Brand Narrative

brand storytelling, creative direction, storytelling.

Digital Marketing & Social Media

social media marketing, digital marketing, online advertising.

Creative Strategy & Growth Hacking

growth hacking, brand strategy.

Community Management

community management.

Adobe Illustrator & Creative Tools

illustrator, creative tools.